When you start a independent record label, you have to think about how big you want the label to get. Will the label’s aim be to make as much profit as possible in the short term, or do you want to establish your label’s name for a longer term profit? Do you want to focus on making it a small exclusive label which remains as a independent record label for other indie artists, or do you want to get the label signed to a major label? The aim you have when you start a independent record label will determine how you go about building and maintaining it.