Music Promotion And Marketing – Page 2 – Independent Music Advice

Why You Should Never Give Out Your Music For Free

You should not give your music out for free

Giving out you music for free is a waste of time.

Yes I know, this goes against everything you’ve been taught so far. We all know how hard it is to sell your music to new fans, so the obvious step seems to be giving out loads of freebies until people are ready to buy your music right? Ummm, wrong!

The thing is, giving your music out for free can actually be doing more harm then good. By doing this, musicians are reinforcing the view that music should be free for listeners. In actual fact, musicians have as much right to make money by benefiting other people’s lives as anyone else does. Would someone makes board games just to give them out for free? Would a cleaner clean a hotel if they weren’t getting paid? Would a bus driver allow free passengers just because they enjoy driving? No, no, and NO!

8 Reasons Email Marketing Will Boost Your Music Career

by Shaun Letang

Welcome to email marketing for musicians. Building a mailing list is one of the most important things you can do to boost your music career. By getting people on your mailing list, you can quickly and easily communicate with your fans, and keep them informed about your going ons. Fans are what push you forward in terms of how well known you are and how much money your music career brings in. Because of this, communicating with them as effectively as possible should be a top priority of yours.

In this article we look at the importance of collecting email addresses for your mailing list, and how you can use this process to benefit your music career. We also point you to a good guide at the end, which instructs you on how to set up a mailing list, and how to make sure your list is profitable.

So what are the benefits on setting up a music mailing list? Read on to find out.

Release And Sell Your Music, Just Don’t Forget To Promote It

by Shaun Letang

Make Sure Your Music Release Doesn't Lack Promotion

When it comes to releasing music, there’s something I’ve noticed: While musicians generally put a lot of effort into putting out a CD or digital release, many put nowhere near as much effort into promoting this release. This is a shame, as promoting your music is one of the most important parts of releasing your music. Whether you’re releasing your music online or as a CD, if you don’t promote it, people won’t know it exists.

So what does promoting your music count as, sending out a few tweets? Sharing a link to your download on Facebook? Well, no. If you want a good amount of people to know about your release, you need to do a lot more promotion then that…

The Benefits Of An Electronic Press Kit In Music

by Shaun Letang

This is a guest post by Danielle of Artroom Melody. Guest bloggers are wanted for Independent Music Advice, so if you think you’ve got what it take then click the above link.
Today we’re going to look at what an electronic press kit is (Also known as a EPK) and what you as a musician would include in one. We also look at how having an EPK would benefit you. If you haven’t made an electronic press kit yet, now is the time to do so.

What Is An Electronic Press Kit?

First of all, what is an EPK? Well, a EPK is a press kit in digital format. If any journalists want any information about you or your band, they would search your website to see if you have a pack for the media. This will be your pack.

Some of the contents of musician’s electronic press kits can typically be found on their social networking pages, such as their Facebook, Reverb Nation, and MySpace pages. The difference between these sites and an electronic press kit however, is that the press kit takes the fragmented bits of information scattered across various profiles, and merges them into one concise entity. The end result is a single destination for every bit of information a professional in the music industry could ever need to know about you or your band.

How To Earn More From You Music Career Using Mailing Lists

by Shaun Letang

Many of the world’s biggest musicians such as Britney Spears and Jay Z have mailing lists (Check the top right hand of their site to see their sign up forms). Why is this? Simple, because having a mailing list can make a lot of money!

A couple of months ago in the post How To Get Your First Profitable Mailing List Up And Running, we showed you why it is so important to have a mailing list. What we didn’t give you however, were advanced strategies to make sure you could maximise the revenue you make from your mailing list. For those that don’t want to read the above mentioned post in its full detail, below I’ll break down some of the key points as to why owning a mailing list is so important. If you have a mailing list already and want to learn how to squeeze as much money and subscribers out of it as possible however, check out Advanced Strategies To Monetize Your Mailing List now! But for those of you that are new to mailing lists, here’s why you need to start yours up asap: