Getting your music career to take off can be a timely process. You have to work your way up through the ranks, proving yourself to possess the skills and talent required to be a success along the way. Most people don’t get signed by a major record label as soon as they post their first video on YouTube, and it can often be a good while till you start getting the recognition and sales you deserve. Because of this, it’s essential you don’t make that process any slower then it has to be. Working efficiently will mean you achieve your goals a lot quicker, and often save money on the way. Here are five tips that will allow you to be more efficient in your independent music career.
Welcome to the third and final part of the ‘How To Make A Mixtape‘ series. This series was started because we kept receiving mixtape related questions, from how to make a mixtape, to more complex and specific ones on pricing and releaseing your mixtape. After replying to a few of those questions individually, we decided to create a series of posts where people could get all the answers they need instantly. These posts becase the “How To Make A Mixtape” series, one of which you’re reading now. So far in this series we’ve answered beginner questions like “What is a mixtape”, to more popular questions such as “Can you use other people’s beats on your mixtape” and “How do you make your mixtape stand out from the crowd”. In this final part, we’ll be look at some questions you’ll need to ask yourself when pricing your mixtape, releasing your mixtape, and promoting your mixtape.
It seems like less and less people are succeeding with their music career. And I know the meaning of the word success can mean different things to different people, but lots of talented musicians simply aren’t reaching their full potential. Have you ever seen an act so talented you couldn’t work out why they hadn’t done more? Or seen a band that outshone their mainstream alternatives yet haven’t been swooped up by a label?
While there are many reasons a musician may not reach their full potential, there is one reason that continues to hold back many a talented musician: The lack of the right mentality!
Mailing lists (Aka newsletters) are one of the most under used tools by independent musicians. Using email marketing software such as Aweber, you can effectively build relationships with your fans and market to them when appropriate. Though they’re one of the most powerful ways to making money and keep in contact with fans, very few independent musicians use them and are therefore losing out on a lot of money. Major labels have been using newsletter and mailing lists for years to effectively communicate with fans and make sales, but no one’s really told the ‘little guy’ why ‘the money’s in the list’. In this article we’ll be looking at what mailing lists are, why they’re so effective at keeping you connected with fans and making you money, the different types of email marketing services there are (And which is best for you), and finally how to build your own money making list.
Suffer from gig nerves? Then this is the article for you…
Public speaking is seen to be a fate worse then death for some. The process of standing in front of a room full of people delivering a speech can make even the most bubbly person shake from head to toe. If you want to take your music career to the next level however, most likely you will have to speak in public at some point. And not only will you have to speak, but you’ll also have to perform your music and get on an elevated stage so everyone can see you CLEARLY. Sound fun? Well actually, it can be once you get used to it! Some people truly believe performing live to fans and connecting with them in person is one of the best parts of being a musician. If you’re one of the people who suffer from pre gig nerves or performance nerves however, we’ve created a guide to minimizing pre-performance nerves, and getting you comfortable with performing shows once and for all…
Today we thought we’d look at some of the best methods of promotion available on a budget. We know many independent musicians don’t have a huge budget, so any type of promotion would ideally need to be cheap or free. They’d also need to be easy to implement and easily integrated with other types of promotion. With that in mind, we’ve come up with some of the best ways to promote your music on a budget. But the best part? All of these types of promotion have been proven to work!
While the following list has many useful ideas, you don’t have to use all of them when it comes to your promotional campaign. You may instead want to focus your efforts on doing a few of them well if you have a limited amount of time or resources. So read on and see what types of promotion are best for you…
Like many musicians, I’m sure at some point you’ve dreamed about making it big. To have unlimited adoring fans, enough money to live the life you’ve always wanted, and to carry on doing what you enjoy; making the music you love! This is a natural dream for all starting out musicians, though it’s not always as easy as that…
In all honesty, only a very small percentage of people make a worthwhile wage from their music. The majority of musicians unfortunately don’t break even, spending money pressing up CDs that don’t end up selling. I’m not saying that their CDs aren’t worth buying (Although some of them probably aren’t), a lot of people just don’t know what to do once they have their music on the shelves. Humans aren’t naturally sales people after all…
*If you’re eager to start writing for us now without reading this post, check out the Write 4 Us page of this website.
In the few short months that we’ve been in existence, Independent Music Advice has gone from strength to strength. Knowing that we had something useful to share, we decided to set up a place where people could get together and learn the business side of the music industry. Since setting up, we’ve constantly added more features to benefit you, such as this blog you’re reading now, our free Independent Musician Success ebook, our new interactive Facebook and Twitter pages (Links can be found on the right hand side of this page), and our top quality Music Business Resources page.
Today, we’re happy to announce yet another new feature to enhance the user experience, the opportunity to write for the Independent Music Advice website! The aim of this website is to empower our readers by giving them the knowledge they need to have a financially successful music career. And while we have more then enough knowledge to share with you (Make sure you’re subscribed to our mailinglist to be informed about all the latest news, we’ve some HUGE posts coming for you in the near future, you get a free ebook when you subscribe), we realise that there are other people who also have useful information which they’d wish share.
If you’re a new musician or haven’t yet released your first independent CD or vinyl, you may not have come across the term ‘sale or return’ (Or SOR for short). In this article we will be looking at what a sale or return deal is, an example of a sale or return deal, and how to get one.
There are two types of deals you can get when trying to get your music into record shops, a ‘money upfront’ deal, and a sale or return deal. With a money upfront deal, a record shop will buy your CDs from you and give you the money upfront. They then re-sell these CDs for an increased price, keeping all the money they make from them. As the CDs now belong to the record shop, they can sell them for any price they want or even give them away for free if they so choose. While many musicians like upfront deals as they make instant bulk sales, this type of deal is becoming more rare for independent musicians. The only way independent musicians are really seeing upfront deals is if they have a proven record of selling large amounts of CDs, or if they go through a distributor (We’ll look a bit at distributor deals in this post too).
This article shows you how to set up a BandPage section for your Facebook fan page, as well as how to set up a Facebook fan page if you haven’t got one already. You may want to check out an accompanying guide on How To Attract 3,000 Fans In 30 Days, a ebook written by Nick O’Neill, a man with over 71,000 Facebook fans (So he knows what he’s talking about lol). Update: This guide is no longer available. You can instead learn more about Facebook marketing as well as many other music marketing techniquies in the Academy. All that information is below, so please see the relevant headers if you want to skip any bits. But first, here’s a little background:
As many of you will know, MySpace has been steadily declining for some time now. While it used to be an effective tool to promote your music, these days it’s full of musicians promoting their music to each other. The irony of this is that the majority of musicians are only there to promote their music to you, and aren’t really interested in hearing what you have to offer.
So while MySpace continues to die out, where should music communities go to? Facebook has been one of the many places musicians have experimented with to building up their fan base, but it has never been a complete music solution… Until now!