Mailing lists (Aka newsletters) are one of the most under used tools by independent musicians. Using email marketing software such as Aweber, you can effectively build relationships with your fans and market to them when appropriate. Though they’re one of the most powerful ways to making money and keep in contact with fans, very few independent musicians use them and are therefore losing out on a lot of money. Major labels have been using newsletter and mailing lists for years to effectively communicate with fans and make sales, but no one’s really told the ‘little guy’ why ‘the money’s in the list’. In this article we’ll be looking at what mailing lists are, why they’re so effective at keeping you connected with fans and making you money, the different types of email marketing services there are (And which is best for you), and finally how to build your own money making list.