Imagine releasing your song to an audience of several-hundred million, and minutes after you post it’s gone viral. New fans from across the globe are sharing your song, introducing your creation to more and more people. You could become a star without leaving the comfort of your home studio. Understanding product promotion in the digital age is a great way to increase your exposure to the world.
That’s the potential power of YouTube. According to YouTube, more than 800 million users visit the video-sharing site each month, and more than four billion videos are viewed daily. Even more amazing? Seven hundred YouTube videos are shared on Twitter each minute, a percentage of those being videos by musicians.