How to Market Your Band With Little Or No Budget

Hi guys, I’ve got something very special for you today! This is a fantastic guest post by Christine Infanger, one of the most helpful and knowledgeable members in our members only forums. She has left more then a golden nugget or two for forum members, so I had to approach her for some information she could share here for free. If you read and enjoy this article (Which you should), please follow her on Twitter as well as sharing this article on your favourite sites (Facebook, Twitter etc). Ok, so without wasting any more time, here’s Christine:

How to promote your music with little or no budgetIn an era where social media is a finger-click away and virtually everyone has a smart phone of one kind or another, it’s hard to make your band stand out in a sea of artists fighting for a chance to be heard.

A few years ago I was offered the opportunity to head up the marketing and promotion for an agency based in New York City. They needed a competent go-getter (me) to handle not only the Chicago market, but the Midwestern United States as a whole. Additionally, I was in charge of establishing and maintaining Street Teams for a number of the artists on their roster – both well known and unknown – for the entire US.

This was a prospect which had me giddy with anticipation until the catch came: I was to do all of this with virtually no budget (Read: Money).

Here are a few things I learned. Hopefully, enumerating on my experiences will prove helpful for a few.
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How To Sell Music Online – The Ultimate Guide

How To Sell Music OnlineIf you’ve ever wanted to know how to sell music online, you’re in the right place! Today we’ll be looking at how to take your digital songs, and put them up for sale in multiple places. Once your songs are up, everything runs on autopilot. There’s no need to stand by and manually send every song that’s bought from you, the systems we will show you handle everything on your behalf.

There are two main places you should be selling your music online: On your own website, and on other established digital download shops such as iTunes and Amazon MP3. Today we’ll be looking both at how to sell your music on iTunes (And other popular MP3 stores), and how to sell digital downloads on your own website. First however, let’s have a look at why you may want to sell your music online.
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How To Get Your Music On Itunes, Amazon MP3, Napster, Spotify, and More

How to get your music on Itunes, Spotify, Amazon MP3, Napster, and more digital download shopsToday we’re going to look at how to get your music on Itunes, the Amazon MP3 store, Spotify, Napster, and many other big online music shops using Songcast (Free to sign up to). This guide is a long-time over due, as getting your music out there to the masses should be an essential part of your music strategy. If you make it hard for people to find and buy your music, you will lose out on sales.

In this article we will look at why you should get your music in the biggest online music stores, and how you can easily go about doing this (We provide you with the best way to distribute music). We also touch on a few other related topics, so if you want to get on Itunes have a read to find out all the info.
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What Is A Sale Or Return Deal (SOR) And How To Get One

Sale Or Return Music DealIf you’re a new musician or haven’t yet released your first independent CD or vinyl, you may not have come across the term ‘sale or return’ (Or SOR for short). In this article we will be looking at what a sale or return deal is, an example of a sale or return deal, and how to get one.
There are two types of deals you can get when trying to get your music into record shops, a ‘money upfront’ deal, and a sale or return deal. With a money upfront deal, a record shop will buy your CDs from you and give you the money upfront. They then re-sell these CDs for an increased price, keeping all the money they make from them. As the CDs now belong to the record shop, they can sell them for any price they want or even give them away for free if they so choose. While many musicians like upfront deals as they make instant bulk sales, this type of deal is becoming more rare for independent musicians. The only way independent musicians are really seeing upfront deals is if they have a proven record of selling large amounts of CDs, or if they go through a distributor (We’ll look a bit at distributor deals in this post too).
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