This is a guest post by Danielle of Artroom Melody. Guest bloggers are wanted for Independent Music Advice, so if you think you’ve got what it take then click the above link.
Today we’re going to look at what an electronic press kit is (Also known as a EPK) and what you as a musician would include in one. We also look at how having an EPK would benefit you. If you haven’t made an electronic press kit yet, now is the time to do so.
What Is An Electronic Press Kit?
First of all, what is an EPK? Well, a EPK is a press kit in digital format. If any journalists want any information about you or your band, they would search your website to see if you have a pack for the media. This will be your pack.
Some of the contents of musician’s electronic press kits can typically be found on their social networking pages, such as their Facebook, Reverb Nation, and MySpace pages. The difference between these sites and an electronic press kit however, is that the press kit takes the fragmented bits of information scattered across various profiles, and merges them into one concise entity. The end result is a single destination for every bit of information a professional in the music industry could ever need to know about you or your band.
Benefits Of An Electronic Press Kit (EPK) For Your Music
So if a lot of it is already out there (Your bio, photos, sounds, and awards), why take the time to regurgitate what you’ve already done for your social media sites? Well, here are a few good reasons:
EPK’s Are Streamlined.
Event coordinators and members of the press are busy people; they don’t have time to wait for your MySpace page with 15 videos and a high resolution background to load. If they want to see the videos and they want to see your fancy photo shoot, they’ll navigate to the video and photo sections of your press kit. Don’t make them sift through all of that when they’re really just looking for an email address or a band roster, you will find that you lose a lot of important people’s interest fast.
Different Information Types For Different People.
Fans want to watch video clips of you performing at the last concert they went to, they want to leave you a comment to let you know how much they loved your show, and they want to sign up for your newsletter. Journalists want facts: Awards you’ve won, venues you’ve played, albums you’ve made, what your promotional efforts have been like, and a list of where you’re performing next.
Saving Music Event Coordinators Time.
Who is the main point of contact for bookings and how can they be reached? How much original material does your band play? What equipment and instruments do you have? What is the approximate footprint of space needed to perform? What additional amenities will you need? If event coordinators can easily find this information without ever asking, you’ve saved them and yourself one or two rounds of emails or phone calls before you ever initiate contact.
Cover All Bases With Your EPK Electronic Press Kit
When creating your electronic press kit, remember that more is better than not enough. It’s impossible to predict what information a reporter could be interested in, so it’s best to have it all. They may want to know the last show you had in their city, the name of your first EP, the title of that one song you sang about your aunt Donna, you don’t know. So cover it all, otherwise you risk losing the opportunity to be mentioned by them.
If you want press, you need to have an electronic press kit. This makes you easily accessible, and appear to be easy to work with. So don’t delay, get your EPK up and running on your website today!
About The Author:
Danielle is a music enthusiast who enjoys photography, concerts, and art. Danielle is fascinated with the art of postering, handbills, and direct mail as a means of concert promotion. Read her blog at artroommelody.com.