Music Promotion And Marketing

Music promotion and marketing is one of the most important things you can do as an independent musician. Many people don't realise how important marketing your music is, so largely overlook it. This is a big mistake, as if people don't know your music is out there, how are they going to buy your music? Read the topics below, and learn how to effectively promote and market your music.

Tweet Adder Review

A Tweet Adder review.
(more…)

How To Earn More From You Music Career Using Mailing Lists

How To Earn More From You Music Career Using Mailing Lists

Many of the world’s biggest musicians such as Britney Spears and Jay Z have mailing lists (Check the top right hand of their site to see their sign up forms). Why is this? Simple, because having a mailing list can make a lot of money!

A couple of months ago in the post How To Get Your First Profitable Mailing List Up And Running, we showed you why it is so important to have a mailing list. What we didn’t give you however, were advanced strategies to make sure you could maximise the revenue you make from your mailing list. For those that don’t want to read the above mentioned post in its full detail, below I’ll break down some of the key points as to why owning a mailing list is so important. If you have a mailing list already and want to learn how to squeeze as much money and subscribers out of it as possible however, check out Advanced Strategies To Monetize Your Mailing List now! But for those of you that are new to mailing lists, here’s why you need to start yours up asap:
(more…)

How To Get Facebook Fans (3000 In 30 Days)

How to get facebook fans

In this article, I will show you why Facebook fans are so important to your business and how to get Facebook fans fast. I will also look at why so many musicians struggle to get many Facebook fans, and how you can get up to 3000 new Facebook fans in 30 days (Please note, that book is no longer available. If you want to learn how to become a master of Facebook, then check out the relevant lesson in the Academy). But first, here’s a bit of background.

With the death of MySpace, Facebook has become one of the best outlets for the independent musician. While previously you couldn’t sell your music on Facebook, new applications have meant that you can not only do this, but you can also stream your music and personalise your page too.

Despite this, many musicians still aren’t sure how to gain new fans via Facebook. It’s not surprising to be honest, MySpace had taught us to be lazy. They showed us that all we had to do to get ‘fans’ was upload our music, add a load of random people as ‘Friends’, then send them pre-automated messages about listening to our music. Although it seemed it’d be effective at the time, looking back I’m not sure how so many people got scammed into thinking this was a good method of promotion (Myself included).
(more…)

How To Build Your Own Website – A Step By Step Guide To Making A Profitable Website

How To Build Your Own Website

Want to know how to build your own website?

Please Note: While this is a music website, this guide can be used by anyone wanting to make a profitable website fast. Please skip the below intro if you want to get straight into building your own website.

Today we’re going to be looking at how you can set up your very own successful music website. Whether you’re a solo musician or part of a ten man band, you NEED a website. We’ve talked about this previously in the topic ‘Why All Musicians Need A “.com” Website‘, but for those of you that missed that we’ll explain again.

Having your own website centralises your fan base. While other websites like Facebook and Twitter are useful to have and gain interest from, they aren’t a place where you can communicate with your fans on all levels. Instead, they should be used as tools to get your fans back to your website and sign up to your mailing list (We’ll talk about why this should be your main aim later on).
(more…)

How To Get Your First Profitable Mailing List Up And Running

Mailing List Companies

Mailing lists (Aka newsletters) are one of the most under used tools by independent musicians. Using email marketing software such as Aweber, you can build up a means to effectively build relationships with your fans and market to them when appropriate. Though they’re one of the most powerful ways to making money and keep in contact with fans, very few independent musicians use them and are therefore losing out on a lot of money. Major labels have been using newsletter and mailing lists for years to effectively communicate with fans and make sales, but no one’s really told the ‘little guy’ why ‘the money’s in the list’. In this article we’ll be looking at what mailing lists are, why they’re so effective at keeping you connected with fans and making you money, the different types of email marketing services there are (And which is best for you), and finally how to build your own money making list.
(more…)

The Best Ways To Promote Your Music On A Budget

How to promote your music on a budget

Today we thought we’d look at some of the best methods of promotion available on a budget. We know many independent musicians don’t have a huge budget, so any type of promotion would ideally need to be cheap or free. They’d also need to be easy to implement and easily integrated with other types of promotion. With that in mind, we’ve come up with some of the best ways to promote your music on a budget. But the best part? All of these types of promotion have been proven to work!

While the following list has many useful ideas, you don’t have to use all of them when it comes to your promotional campaign. You may instead want to focus your efforts on doing a few of them well if you have a limited amount of time or resources. So read on and see what types of promotion are best for you…
(more…)

How To Stream, Promote And Sell Your Music On Facebook (A BandPage Guide)

How to get your music on Facebook with BandPage and RootMusic

This article shows you how to set up a BandPage section for your Facebook fan page, as well as how to set up a Facebook fan page if you haven’t got one already. You may want to check out an accompanying guide on How To Attract 3,000 Fans In 30 Days, a ebook written by Nick O’Neill, a man with over 71,000 Facebook fans (So he knows what he’s talking about lol). Update: This guide is no longer available. You can instead learn more about Facebook marketing as well as many other music marketing techniquies in the Academy. All that information is below, so please see the relevant headers if you want to skip any bits. But first, here’s a little background:

As many of you will know, MySpace has been steadily declining for some time now. While it used to be an effective tool to promote your music, these days it’s full of musicians promoting their music to each other. The irony of this is that the majority of musicians are only there to promote their music to you, and aren’t really interested in hearing what you have to offer.

So while MySpace continues to die out, where should music communities go to? Facebook has been one of the many places musicians have experimented with to building up their fan base, but it has never been a complete music solution… Until now!
(more…)

Why All Musicians Need A “.com” Website

musicians websites

We’re living in a digital age. Musicians for many years have been utilizing services such as MySpace and Facebook to promote their music to potential fans from all across the world. Some have been doing this successfully, others not so much. And while Facebook and a few other sites have continued to be effective at promoting yourself if used correctly, other sites such has MySpace have lost their ability to be influential and gain many real fans. And who’s to say which big website will “die” next?

The thing with many websites is they come and go. They can be the biggest thing in the world one minuet (Myspace, Hi5, Face-Pic anyone?) then be practically non existent the next. This leaves people regularly creating new profiles on new sites, and largely starting again from scratch.
(more…)