Hi guys, I’ve got something very special for you today! This is a fantastic guest post by Christine Infanger, one of the most helpful and knowledgeable members in our members only forums. She has left more then a golden nugget or two for forum members, so I had to approach her for some information she could share here for free. If you read and enjoy this article (Which you should), please follow her on Twitter as well as sharing this article on your favourite sites (Facebook, Twitter etc). Ok, so without wasting any more time, here’s Christine:
In an era where social media is a finger-click away and virtually everyone has a smart phone of one kind or another, it’s hard to make your band stand out in a sea of artists fighting for a chance to be heard.
A few years ago I was offered the opportunity to head up the marketing and promotion for an agency based in New York City. They needed a competent go-getter (me) to handle not only the Chicago market, but the Midwestern United States as a whole. Additionally, I was in charge of establishing and maintaining Street Teams for a number of the artists on their roster – both well known and unknown – for the entire US.
This was a prospect which had me giddy with anticipation until the catch came: I was to do all of this with virtually no budget (Read: Money).
Here are a few things I learned. Hopefully, enumerating on my experiences will prove helpful for a few.